In luxury hospitality, every detail contributes to the guest experience. From architecture and design to service and the products guests interact with, each touchpoint plays a role in shaping how a hotel brand is perceived.
Amenities are no exception.
What was once largely a procurement decision has evolved into a strategic brand consideration. Today's luxury hotels are looking beyond product quality, fragrance and price to find amenity partners that reflect their brand identity, resonate with their guests and deliver consistently across properties and markets.
What does it really take to get the brand match right?
In partnership with the International Luxury Hotel Association (ILHA), Hunter Amenities brought together leaders from hospitality to explore this increasingly important question.
Key Insights from the Conversation
1. The right amenity brand strengthens the hotel brand.
An exceptional product isn't necessarily the right product for every property. Brand identity, guest demographics, design, fragrance and overall positioning must work together to create a cohesive experience.
2. Guest expectations are reshaping amenity selection.
Today's travellers are increasingly aware of the beauty and personal care brands they encounter. Ingredients, sustainability, wellness, product performance and brand recognition all influence how guests perceive their experience.
3. Brand alignment must be balanced with operational excellence.
Selecting the right partner requires more than finding a compelling brand. Consistent quality, reliable supply, regulatory compliance and the ability to scale across multiple properties and markets are equally important. Getting the decision wrong can have significant operational and brand implications.
4. The most successful partnerships evolve over time.
Guest expectations change. Regulations evolve. Hotel brands grow. Long-term success depends on choosing an amenity partner that can adapt alongside the business while maintaining a consistent guest experience.
The Art of the Perfect Brand Match: How Luxury Hotels Choose the Right Amenity Partner to Elevate Guest Experience & Brand Equity
We invite you to watch the webinar and hear perspectives from:
- John Hunter — Founder, Hunter Amenities
- David Fainer — VP, Global Business Development, Hunter Amenities
- Chequetta Dessources — VP, Procurement – Americas Hotel Supply Chain, IHG Hotels & Resorts
- Barak Hirschowitz — President, International Luxury Hotel Association
Moderated by Sharon Hirschowitz, Global VP Media & Communications, ILHA.
Discover how industry leaders are approaching amenity selection today, the challenges they face, and why choosing the right partner can create lasting value for both hotel brands and their guests.
The Perfect Brand Match
Webinar produced and recorded in partnership with the ILHA