Most innovative product at the Independent Hotel Show Amsterdam 2024!

We’re honoured to share that our collaboration with Primal Soles has been recognized at the Independent Hotel Show Amsterdam for its groundbreaking sustainability.

Primal Slippers are carbon-negative because of their primary constituent—cork. Beyond offering incredible comfort to users, cork is an exceptionally environmentally friendly material. Each ton of cork produced contributes to the sequestration of 73 tons of CO2 by the cork oak tree. This intrinsic quality renders the utilization of cork in Primal Slippers a remarkably carbon-negative endeavor, aligning with the goal to reduce greenhouse gas emissions and foster ecologically responsible product choices.

In addition to sustainability, Primal Slippers add to the preservation of biodiversity. Supporting the demand for cork contributes to the preservation of cork oak forests, recognized as one of the 36 remaining biodiversity hotspots on Earth. These ecosystems are home to over 200 animal and 135 plant species, many of which are endemic to the Mediterranean basin. By fostering a continuous supply of cork, the utilization of Primal Slippers plays a pivotal role in maintaining the delicate balance of this biodiverse ecosystem.

A big thank you to our Hunter product development team for their remarkable achievement in creating an award-winning, eco-friendly product. In a world where environmental consciousness is more important than ever, your commitment to creating products that are both innovative and eco-friendly sets a shining example for the industry. Your efforts not only benefit the planet but also inspire others to do the same!